With the new Google Adwords Ad Rank algorithm, Google has chosen to focus more upon the ad extensions they rolled out earlier this year.
Ads appearing on Google search results page are now influenced by ad extensions and ad formats, especially after Google decided to emphasize more over them. As per the new update, suppose if two ads were to turn up with same bid and quality score, the ad with extension would grab a higher ad position, as pointed out by Google.
An ad with extensions that Google predicts to perform, may pocket lower cost per click and higher click through rate in comparison to the ads having no sufficient projections or the extensions. So the algorithm gives a better chance of having lower CPCs for ads with relevant format and extensions.
For all advertisers planning to publish ads online, it is advisable to have ads along with extensions. Google has an intelligent ad platform which automatically makes a choice for relevant extensions over online ads posted by the advertisers. For this, Google uses “CTR Performance” to be a deciding factor. In order to guide the advertisers learn and enable different ad extensions for online ads, Google has released key informative pages on the internet.
Well, now it’s time for PPC Experts to have a re-look at their ad copies.