Can you guess one similarity between functioning of climate and the way Google operates? Still guessing? Don’t stress your brains much. One major thing common among them is “Change”. Yes, Google constantly carries out alterations over its patented search algorithms and frequently pops out product updates. This year Google was on its toes, bringing about major changes with Penguin and Panda updates, masking the keyword data and the very latest one, Hummingbird update.
Is SEO a rough pitch now?
Absolutely not, SEO is quite live and active; you can reap handsome benefits if you abide by Google guidelines. Above mentioned updates impact the SEO strategies, especially for those who spam or use black-hat SEO. You never want to try those tricks unless you want to get penalized by Google. New Year will see Panda and Penguin undergo trivial changes, with keen eye on quality levels for “content” and “backlinks”. For good content focus on quality, post fresh feeds, do good research and data spinning is strictly prohibited. Connect with your audience via Social Media, engage them with resourceful data; you surely want the readers to hold on to your content, don’t you? For quality backlinks always rely on reputed bookmarking sites, keep enrolling on web-debates, forums and discussions. You need to maintain a good link profile by keeping track on your inbound links. Use webmaster tool which notifies you regularly about link-spams coming to your website.
Social Media has a key role to play
Social Media is a key player for online promotions and SEO. It is imperative for you to stay active on leading social media platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn etc. Social media companies help you to connect directly with your customers. It allows you to share your product details, gain customer insights, study their reactions and even use it as a feedback tool. But there is one catch; your campaign must be good, filled with material which satisfies your audience. If used well it can add wonders to you website. Platforms like the Google+ play a significant role on your website rankings, hence keep an eye on those +1’s and try to build as many Google+ connections as possible.
Spread your wings to broader domains
Searches are no longer restricted to desktop machines as people use mobile devices like smart phones, tablets, PDAs, laptops, and palm-tops etc. to browse the internet. Google is also well acquainted with this fact; its Hummingbird update has gifted us cool features like the semantic search and knowledge graph, they are meant for voice searches done over mobile devices. Hence it is advisable for you to make your designs mobile-friendly too.
SEO + PPC equal successful campaign
You wonder if you can see the keyword data again, especially after Google decided to encrypt the searches. If you are just focusing on SEO the answer is no. However Pay per click allows you to access the Keyword data which is useful for doing traffic research. Doing this shall give your online campaign an instant buzz. Hence it is important for you to adjust your budget accordingly and run Pay per click jointly with SEO services, if you find this challenging enough you may outsource the campaign to certain specific regions. You can find really good SEO Company in Mumbai.
This year saw serious grilling for webmasters and SEO experts as their tactics and strategies were put to test by the big daddy “Google”. It seems the Search giant is in no mood to tolerate manipulative drills of Black hat SEO. What seems from the current scenario of search marketing, the technical bars are set to grow even higher hence practicing white hat SEO is the only best resolve.