With the Penguin 2.0 update many Big Brand kings on the internet are losing their crowns of being consistently on the first page of Google. Many have faced this with Penguin 1.0 updates. For a lot of them, it was not an easy task to replace the poor quality inbound links with quality, content-led inbound links to please Google. And now it has evolved into a bigger monster.
What does Penguin 2.0 do?
Penguin 2.0 is a comprehensive update that checks the black-hat techniques used by website for SEO purposes. They get deep into the links to understand its relevance. Well, it is very likely that that the big brands have built a plethora of back link-links from various sources in the gone years, which are no more considered white. Fortunately, Google has decided not to penalize them for those links that were created before the new guidance was introduced; though their website rankings may come down drastically for poor-quality links.
Context is all over the place. What exactly is it?
With Penguin 2.0, Google aims at an excellent quality user experience. In order to prevent giving irrelevant results for users’ queries, Penguin 2.0 checks the context in which the back link is given. This demands high quality content, only in which back-links can be availed. Contents including articles, press releases, webinars and presentations are all keenly looked into to measure the parity of the back-links with the website. This ensures that the users get the most relevant information for their queries.
In a nut-shell…
In a nut-shell, however big the brands are, Google first safeguards itself with user-satisfaction. Of course, they need the users to always rely on Google for their queries. This also means that it is time for the big brands those who have been doing their SEO in-house to hand off the job to an experienced SEO Company in order to keep up with the changing Google algorithms.
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