Google Panda was initially launched in February 2011 as Google’s algorithmic response to poor quality and duplicated content sites which had gained high rankings in the search results.
Image courtesy: ewcn.org
Due to this Panda algorithm the small businesses were particularly the most affected. It greatly decreased their search visibility when compared to larger or well-known brand sites which Google seemed to favor more. One such example is for product related searches where sites like eBay and Amazon or other large retailers dominate the search results and smaller sites from the same niche can’t compete even if they offer good prices or better services.
Continue reading “Google Aims at Helping Small Businesses with New Panda Update” »
Facebook recently made an outrageous $19 bn dollar deal with WhatsApp. This came as a surprise to the marketers across the world and is perhaps the biggest data acquisition ever witnessed in the era of the internet.
Continue reading “WhatsApp Deal: What’s in it for Facebook?” »
Looks like LinkedIn has taken some inspiration from the song “These Are the People in Your Neighborhood” by announcing the launch of the new ‘People You May Know’ page on the popular networking site.
The all new page makes things easier for the users by expanding one’s professional network and bringing all the invitations and suggestions in one page.
Continue reading “LinkedIn re-imagines the way users connect” »
Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have overly distracting ads.
Continue reading “Google’s New Algorithm Targets Top Heavy Advertisements” »
If you thought that link building was dead, then well, you’re probably wrong. It is very much alive and is still as meaningful and valuable as it was, and yes, it still works. It is just that Google has finally taken steps to prevent crappy links from being valued in its algorithm. Because of this, many SEOs started panicking and declared link building as dead. Ironically, Google’s decision has done the opposite of ‘killing’ link building – It has actually made good link building more valuable.
Continue reading “What SEOs should know about building links in 2014?” »
There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it is clear that Google has been breaking its own rules.
Continue reading “How Google Taught Itself the Rules” »
Twitter is apparently testing out a new profile redesign which somewhat resembles Facebook. The revamped tweet stream is also a different approach from its signature look. The new redesign has put more focus on photos and content cards. Just like Facebook, Twitter is giving users’ header photos a lot more space while shifting the profile pictures and biography to the left.
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A Google’s penalty is perhaps the worst thing that can happen to your website. Identifying the problem and taking steps to recover the rankings can be an extremely time consuming process.
Here are the steps you can take when you suspect a penalty from Google:
How to figure out if your website is penalized?
If you see that your website’s rankings on Google SERPs and traffic have dropped all of a sudden then it’s likely that your website has been penalized. So now the first step you need to take is to find out whether it’s a manual or an algorithmic penalty.
Continue reading “Afraid you’re struck by Google update? Quick ways to recover” »
A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly designed and written to work with the trigger.
Continue reading “The 3 Most Common Landing Page Optimization Mistakes” »
True digital marketing professionals will definitely be aware of the fact that both content marketing and Search Engine Optimization are two different sides of the same coin. Both are key players in a successful online marketing strategy. SEO can’t take place without content be optimized, like how it was 5 years ago.
Continue reading “Is content marketing the new avatar of SEO?” »