Welcome to tbs’s official blog

Here, we’ve come to converse with like-minded people about the happenings in the digital marketing world. Invite you to join us in our conversation

26 March 2014 ~ 0 Comments

WhatsApp Deal: What’s in it for Facebook?

Facebook recently made an outrageous $19 bn dollar deal with WhatsApp. This came as a surprise to the marketers across the world and is perhaps the biggest data acquisition ever witnessed in the era of the internet. Image courtesy: www.figment.pl Now along with Instagram and Paper, Facebook has gained access to another spring of information […]

22 March 2014 ~ 0 Comments

LinkedIn re-imagines the way users connect

Looks like LinkedIn has taken some inspiration from the song “These Are the People in Your Neighborhood” by announcing the launch of the new ‘People You May Know’ page on the popular networking site. The all new page makes things easier for the users by expanding one’s professional network and bringing all the invitations and […]

14 March 2014 ~ 0 Comments

Google’s New Algorithm Targets Top Heavy Advertisements

Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have […]

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05 March 2014 ~ 0 Comments

What SEOs should know about building links in 2014?

If you thought that link building was dead, then well, you’re probably wrong. It is very much alive and is still as meaningful and valuable as it was, and yes, it still works. It is just that Google has finally taken steps to prevent crappy links from being valued in its algorithm. Because of this, […]

04 March 2014 ~ 0 Comments

How Google Taught Itself the Rules

There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it […]

21 February 2014 ~ 0 Comments

Twitter rolls out Facebook-ish layout

Twitter is apparently testing out a new profile redesign which somewhat resembles Facebook. The revamped tweet stream is also a different approach from its signature look. The new redesign has put more focus on photos and content cards. Just like Facebook, Twitter is giving users’ header photos a lot more space while shifting the profile […]

10 February 2014 ~ 0 Comments

Afraid you’re struck by Google update? Quick ways to recover

A Google’s penalty is perhaps the worst thing that can happen to your website.  Identifying the problem and taking steps to recover the rankings can be an extremely time consuming process. Here are the steps you can take when you suspect a penalty from Google: How to figure out if your website is penalized? If […]

06 February 2014 ~ 0 Comments

The 3 Most Common Landing Page Optimization Mistakes

A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly […]

01 February 2014 ~ 0 Comments

Is content marketing the new avatar of SEO?

True digital marketing professionals will definitely be aware of the fact that both content marketing and Search Engine Optimization are two different sides of the same coin. Both are key players in a successful online marketing strategy. SEO can’t take place without content be optimized, like how it was 5 years ago. Dofollow links won’t […]

27 January 2014 ~ 0 Comments

Facebook’s Newsfeed Now Favors Friends over Pages

Facebook has transformed its algorithm yet again which has resulted in a more personalized news feed. Now the users will get to see more text based status updates from friends and fewer ones from brands. Facebook users may not notice that much of a difference in the newsfeed but the Page owners who depend on […]