LinkedIn turned 10 this year and it continues to grow drastically as the only professional social network that gives great B2B conversions. Today, LinkedIn has more than 28 million monthly visitors, and it is the most preferred networking sites of major brands in the world.
1% of users drive 26% web traffic!
It is quite interesting to note that only 1% of the LinkedIn users drive 26% of traffic towards LinkedIn. What does it imply? It implies that the 1% is highly involved and is open to networking. Professionals are utilizing this network to a great extent for business relations and B2B conversions.
How can you use LinkedIn for Conversions
To be visible must be your primary target on LinkedIn. Without being visible, you do not get the opportunity to network with a large number of users. So, what are the elements that you need to optimize in order to increase your visibility on LinkedIn? Read on:
1. Images rule: Visuals are the king on social networking sites, and not having an appealing banner for your company’s page on LinkedIn is a big N-O! Have an appealing banner that spells out your brand image. Not many on LinkedIn have started exploiting this option and the sooner you start utilizing this facility, the better for you. Incorporating videos to your profile will be of an added value.
2.Optimize About Us: On LinkedIn, your target should be B2B networking and thus the language and tone of your writing would be different than the one that you have used on your website. On your website, you of course speak to your target buyers; therefore it becomes imperative to have a distinct “About Us” content on LinkedIn.
3.Harness LinkedIn Polls: In order to present your brand as a thought-leader, it is important to conduct polls related to your industry. Polls are usually spread across connections swiftly and thus your name also gets popular.
4.Share links to attract connections: Constantly sharing links of articles, blog posts and presentations related to your niche can attract more prospects towards you. Being a source of information truly enhances your value on LinkedIn and thus you get to form good B2B relations that can later turn into conversions.
5.Show people behind the screen: Along with adding to the visual riches of your LinkedIn page, featuring employees also help others to connect with your brand better.
6.Career listing for better visibility: Though career listings are not going to help in B2B conversion, it definitely does help in improving your visibility. It also gives out a message that you are an active user.
7.Be a thought-leader by creating a group: Being a thought-leader is of high value on internet space and thus it would be extremely beneficial to your company to create a group as it talks a lot about your involvement in the industry and it also opens the door for more prospective connections.
Today, Social Media Marketing calls for high vigilance and developing unique ideas. Wish you good luck in creating an innovative LinkedIn strategy. Do not forget to incorporate the above mentioned in them. They are a must to ensure visibility.