Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users

Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR.

While the active monthly app users of Facebook have shot up to 1 billion from 945 million in last December, the photo-sharing app Instagram has also seen a healthy growth. Its user base has doubled since Facebook acquired it in April 2012, now having more than 200 million users. Two years back, Instagram had only about a 100 million users. Also, Instagram’s statistics till date shows that more than 20 billion photos have been shared and also there has been a steady growth of 50 million users over a period of the last six months.

With the huge growth in mobile advertisements, it is pretty much clear why Facebook is concentrating on mobile platforms. According to eMarketer, in 2012 only 11 percent of Facebook global ad revenues came from mobile, but last year, this figure jumped to 45 percent. Now this year, the figure is expected to rise to about 63 percent.

Earlier, in the press release announcing the Oculus deal, Zuckerberg said that the mobile is the platform of today, and they are planning ahead to get ready for the platforms of tomorrow. With this, we can definitely see that Facebook is a leading industry when compared to its counterparts.

We would love to know your comments about Facebook and how do you think it is rising towards a steep growth by defeating its industry rivals.

Leave a Reply