Category Archives: Social Media Marketing

5 Effective Ways to Increase Social Media Traffic without Ads

Are you doing the social media promotions after listening to its hype? Do you feel lost in the maze of analyzing the responses? Are you too young a start-up to invest in paid advertisements? Don’t let your ambitions let loose for such a tiny milestone in your pathway. Paid ads are not the only form of generating traffic on your websites; it’s just the tip of the iceberg.

Here is an assortment of tips to win big by creating social media traffic without spending a penny.

Memory retains the visuals!

What do you remember more clearly a scripted ad or an infographic? Infographic, right? Our brains are designed in such a way that they have the power of retaining visuals better. This human tendency can benefit us in leaving an influential first impression. A demo or a visual explaining the functioning of the products is more likely to confirm the buyer decision in comparison to written ads. Get a creative team onboard and improve traffic on your website with those captivating vibrant visuals.

It’s time for a relationship!

Relationships don’t work without consistent communication and sharing. There is a strong need for businesses to be constantly available for any compliment received or complain rectification that is posted online. 1 out of 3 followers switches to other brands if not entertained on the social platform. Be at the tip of your toes to respond to your customers on the social interface and thereby increase the traffic to your social handles.

Worship the content majesty!

Did you ever think that you lost the connect mid-way while reading an article? If the connect vanishes your blogposts would lose all the traffic. As much as building a customer relationship is important, creating content that engages them is equally crucial. Content must be quick-witted, engaging and packed with relevant information in a humorous interactive manner. The content needs to be weaved in such a way that instantly connects to your target group and keep them wrapped up with you.Let us go hunting for a witty content champ for you!

Get the business in order!

Winston Churchill has rightly said, ‘If you fail to plan, you plan to fail.’ Knowing the importance of connecting with your consumers through content, we would want you to take into consideration the precedence of recreating this connects consistently. It’s obligatory for you to design the rulebook determining the hourly, daily and monthly schedules of posts that go up on your each social platform. This methodical approach of working will help you increase the traffic to your websites as well analyze the success of each one. Let the game plan begin!

Master the art of hashtagging!

You say a word and it becomes a hashtag. Hashtags are as trending as the ribbed pair of jeans. They span across all social media handles like Twitter, Facebook, Instagram, Google+ and many more. Hashtags make your social updates more discoverable. However, cluttering the social posts with them would turn off a few customers. This is not to scare you, but an advice to strategically use this dagger of hashtags. You can exploit this opportunity to the fullest to boost your web traffic by getting hold of a couple of trendy hashtags. Driving sign ups through social media posts is one hell a task. Ads are important to get the traffic, but surely not the only source to get it. These small tweaks to your social media plans would definitely save your money and facilitate higher ROI. Gets the influx flowing!

Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users

Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR.

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LinkedIn re-imagines the way users connect

Looks like LinkedIn has taken some inspiration from the song “These Are the People in Your Neighborhood” by announcing the launch of the new ‘People You May Know’ page on the popular networking site.

The all new page makes things easier for the users by expanding one’s professional network and bringing all the invitations and suggestions in one page.

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Twitter rolls out Facebook-ish layout

Twitter is apparently testing out a new profile redesign which somewhat resembles Facebook. The revamped tweet stream is also a different approach from its signature look. The new redesign has put more focus on photos and content cards. Just like Facebook, Twitter is giving users’ header photos a lot more space while shifting the profile pictures and biography to the left.

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Facebook’s Newsfeed Now Favors Friends over Pages

Newsfeed

Facebook has transformed its algorithm yet again which has resulted in a more personalized news feed. Now the users will get to see more text based status updates from friends and fewer ones from brands. Facebook users may not notice that much of a difference in the newsfeed but the Page owners who depend on it for site traffic are likely to be disappointed.

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Twitter Poked Again, Apple Inc Acquires Social Analytics Giant Topsy

All leading tech magazines, corporate journals and industrial news surely see Apple Inc. as their most favored child. Be it Apple’s innovation, its elite technology or its lifestyle products; all have gained mammoth applause and recognition from consumers across the world. However Apple never does this alone; it has followed a pattern of investing heavy stakes on smaller and medium scale tech firms. Doing this allows Apple to use new and unique ideas for its long run product benefits. Apple is in news again and this time for bagging the biggest social media deals of all time with the social analytic firm Topsy Labs Inc. The deal amounts for booty of more than $200 million.

Topsy a former Twitter partner is known for its expertise on analyzing global conversions for the social media site. Topsy made news with “Fire-hose”, the service through which Topsy accessed bulk array of tweets happening since the year 2006. Average Tweet counts if done today accounts for 500 million tweets per day. Topsy also allowed tracking tweets via their geographical locations, becoming the first one to offer such facility. As of now new goals for Topsy are still in dark but Industry experts predict that Topsy insights can prove gold mine for Apple’s music tool the iTunes media store and its advertising platform called the iAd. Topsy can even help Apple supervise the social-media buzz happening for its consumer products.

Topsy can also be used to enhance features on an iPhone or an iPad. It can readily revive Apple’s Siri voice assistant program which runs over an iPhone and an iPad.  The experts even see the Topsy deal as an act of Apple to cover its previous failures to gain attention of the social-media world. Recently Apple had to close down its music sharing service called “Ping” because it never really matched the users’ expectations and received negative response on social platforms. But Apple seems to be optimistic and is keenly interested in gaining some serious social flux. Hence acquiring Topsy is considered as a major leap for Apple in the world of social-media.

Prepare Well For 2014 SEO As Google Turns A Tough Referee!

Can you guess one similarity between functioning of climate and the way Google operates? Still guessing? Don’t stress your brains much. One major thing common among them is “Change”. Yes, Google constantly carries out alterations over its patented search algorithms and frequently pops out product updates. This year Google was on its toes, bringing about major changes with Penguin and Panda updates, masking the keyword data and the very latest one, Hummingbird update.

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Facebook’s new app: Now share your secrets with your favorite celebs!

Still fantasizing about having that conversation with your role model, your favorite television star or popular sports personnel? Surely a moment you must have cherished in your dreams. Well it’s not a dream anymore thanks to the social network giant Facebook. The tech giant promises to bridge the fan-and-celebrity gap with its most awaited unique app. The upcoming tool from Facebook vows to simplify the chat process between the famous celebrities and their followers, making it simple for the people to interact with the famous celebrities.

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