Archive | Search Engine Optimization

02 April 2014 ~ 0 Comments

Google Puts an End to Its Controversial Banner Ads Experiment

Google has finally put an end to its latest test involving large brand banner ads on Google.com. Google’s head of search, Amit Singhal announced this news at a recent event held at Search Marketing Expo West in California. He said that Google will no longer display controversial banner ads in its search results. SMX West […]

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26 March 2014 ~ 0 Comments

Google Aims at Helping Small Businesses with New Panda Update

Google Panda was initially launched in February 2011 as Google’s algorithmic response to poor quality and duplicated content sites which had gained high rankings in the search results. Image courtesy: ewcn.org Due to this Panda algorithm the small businesses were particularly the most affected. It greatly decreased their search visibility when compared to larger or […]

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14 March 2014 ~ 0 Comments

Google’s New Algorithm Targets Top Heavy Advertisements

Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have […]

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05 March 2014 ~ 0 Comments

What SEOs should know about building links in 2014?

If you thought that link building was dead, then well, you’re probably wrong. It is very much alive and is still as meaningful and valuable as it was, and yes, it still works. It is just that Google has finally taken steps to prevent crappy links from being valued in its algorithm. Because of this, […]

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04 March 2014 ~ 0 Comments

How Google Taught Itself the Rules

There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it […]

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10 February 2014 ~ 0 Comments

Afraid you’re struck by Google update? Quick ways to recover

A Google’s penalty is perhaps the worst thing that can happen to your website.  Identifying the problem and taking steps to recover the rankings can be an extremely time consuming process. Here are the steps you can take when you suspect a penalty from Google: How to figure out if your website is penalized? If […]

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06 February 2014 ~ 0 Comments

The 3 Most Common Landing Page Optimization Mistakes

A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly […]

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01 February 2014 ~ 0 Comments

Is content marketing the new avatar of SEO?

True digital marketing professionals will definitely be aware of the fact that both content marketing and Search Engine Optimization are two different sides of the same coin. Both are key players in a successful online marketing strategy. SEO can’t take place without content be optimized, like how it was 5 years ago. Dofollow links won’t […]

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25 December 2013 ~ 2 Comments

Hold on! Google Wants Your Websites to Be More Mobile Friendly Than Ever

If you thought having an optimized website just for a desktop is well enough, think again!! It’s not something which shall impress Google. Google has added many feathers to its hat. The Search giant is no longer just restricted to the desktop industry. With sound technical skills and a new outlook it has entered the […]

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24 December 2013 ~ 0 Comments

Street Smartness in Guest Blogging Can Pull Your Website Down

Google today is a major search giant because of its “user-centric” approach, chiefly when it comes to functioning of its patented search engine. Google tries hard to provide quality results and get relevant information for its worldwide users. Hence it regularly has to make changes to its search algorithm causing unrest to both, the SEO […]

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