Category Archives: Search Engine Optimization

Think About What the User is Going to Type

Wooing Google is more difficult than wooing an impassive sweetheart. You have to be on your feet with your catchphrases or the whole venture might turn out to be an unrequited love.

Just think of the disappointment you then have to face. For your blog or website to be crawled by Google, the content that goes in has to have certain keywords that your users usually type in to conduct a Google search. So, it is in your best interest that you put in that extra effort to think about what the user is going to type.


Now imagine that your user has entered an extensive library and the book that they are looking for is not referenced. How do you they that the library has it? And if they are never going to get their hands on it, how do they know what’s inside? The presence of the book makes no difference to them and they happily go on living, completely ignorant of the value the book might have created for them. You (your website/blog) are the book in the story and unless you have a high ranking on Google your presence is as good as your absence.

How to adequately optimize your website content?

Creating SEO friendly content is no rocket-science but experts will tell you that there are rules to play the game. Google will always be several steps ahead of you. Stuff your content overtly with keywords and it will smell the fish from far away. Do it less than optimal and the tricky Google crawlers (software used to find and reference websites) will conveniently look past your web page.

Weaving neat, well-optimized SEO content is as actually as much art as it is science. There are a couple of sweet spots, and they are your headers and sub-headers. Using relevant keywords there does not only help you enhance keyword saturation bit also gives your reader a fair idea of what your content is about.

Adorn your content carefully with clandestine keywords but don’t stuff them together. Spread them evenly, like butter on your bread, and lure Google with a greasy charm to better rank your website. As far as the keyword density is concerned, it should be between 1 to 2 percent of the total word length. This is to say that you can use 5-10 keywords in 500-word content.

To sum it up, keep your user at the centre of your SEO strategy and adjust your content to the little tips and tricks, and watch Google fall for your advances. Nothing makes you feel better when Google pampers you back with a top ranking in its search results, trust me on this.

Google Aims at Helping Small Businesses with New Panda Update

Google Panda was initially launched in February 2011 as Google’s algorithmic response to poor quality and duplicated content sites which had gained high rankings in the search results.

New Panda Update

Image courtesy:

Due to this Panda algorithm the small businesses were particularly the most affected. It greatly decreased their search visibility when compared to larger or well-known brand sites which Google seemed to favor more. One such example is for product related searches where sites like eBay and Amazon or other large retailers dominate the search results and smaller sites from the same niche can’t compete even if they offer good prices or better services.

Continue reading “Google Aims at Helping Small Businesses with New Panda Update” »

Google’s New Algorithm Targets Top Heavy Advertisements

Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have overly distracting ads.

Continue reading “Google’s New Algorithm Targets Top Heavy Advertisements” »

What SEOs should know about building links in 2014?

If you thought that link building was dead, then well, you’re probably wrong. It is very much alive and is still as meaningful and valuable as it was, and yes, it still works. It is just that Google has finally taken steps to prevent crappy links from being valued in its algorithm. Because of this, many SEOs started panicking and declared link building as dead. Ironically, Google’s decision has done the opposite of ‘killing’ link building – It has actually made good link building more valuable.

Continue reading “What SEOs should know about building links in 2014?” »

How Google Taught Itself the Rules

There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it is clear that Google has been breaking its own rules.

Continue reading “How Google Taught Itself the Rules” »

Afraid you’re struck by Google update? Quick ways to recover

A Google’s penalty is perhaps the worst thing that can happen to your website.  Identifying the problem and taking steps to recover the rankings can be an extremely time consuming process.

Here are the steps you can take when you suspect a penalty from Google:

How to figure out if your website is penalized?

If you see that your website’s rankings on Google SERPs and traffic have dropped all of a sudden then it’s likely that your website has been penalized. So now the first step you need to take is to find out whether it’s a manual or an algorithmic penalty.

Continue reading “Afraid you’re struck by Google update? Quick ways to recover” »

The 3 Most Common Landing Page Optimization Mistakes

A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly designed and written to work with the trigger.

Continue reading “The 3 Most Common Landing Page Optimization Mistakes” »

Is content marketing the new avatar of SEO?

True digital marketing professionals will definitely be aware of the fact that both content marketing and Search Engine Optimization are two different sides of the same coin. Both are key players in a successful online marketing strategy. SEO can’t take place without content be optimized, like how it was 5 years ago.

Continue reading “Is content marketing the new avatar of SEO?” »

Hold on! Google Wants Your Websites to Be More Mobile Friendly Than Ever

If you thought having an optimized website just for a desktop is well enough, think again!! It’s not something which shall impress Google. Google has added many feathers to its hat. The Search giant is no longer just restricted to the desktop industry. With sound technical skills and a new outlook it has entered the domain of Smartphones and mobiles. Google is hence, not new to the colossal buzz which people have about gadgets.

Continue reading “Hold on! Google Wants Your Websites to Be More Mobile Friendly Than Ever” »