Category Archives: News

LinkedIn re-imagines the way users connect

Looks like LinkedIn has taken some inspiration from the song “These Are the People in Your Neighborhood” by announcing the launch of the new ‘People You May Know’ page on the popular networking site.

The all new page makes things easier for the users by expanding one’s professional network and bringing all the invitations and suggestions in one page.

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Google’s New Algorithm Targets Top Heavy Advertisements

Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have overly distracting ads.

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How Google Taught Itself the Rules

There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it is clear that Google has been breaking its own rules.

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Twitter rolls out Facebook-ish layout

Twitter is apparently testing out a new profile redesign which somewhat resembles Facebook. The revamped tweet stream is also a different approach from its signature look. The new redesign has put more focus on photos and content cards. Just like Facebook, Twitter is giving users’ header photos a lot more space while shifting the profile pictures and biography to the left.

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Facebook’s Newsfeed Now Favors Friends over Pages

Newsfeed

Facebook has transformed its algorithm yet again which has resulted in a more personalized news feed. Now the users will get to see more text based status updates from friends and fewer ones from brands. Facebook users may not notice that much of a difference in the newsfeed but the Page owners who depend on it for site traffic are likely to be disappointed.

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Attention SEOs: Pagerank Toolbar Can No Longer Be Ignored

After staying inert for almost ten months, Google Toolbar has recently made revisions to its Page Rank value. This move has got mix response from webmasters around the world. Especially because comments and views shared on social media by Google experts revealed that the search giant was in no mood to have any Toolbar alterations for this year. And if they were to happen, they would happen by the coming New Year.

Right from start, Google has helped the internet users track relevance of a webpage by allowing them a glimpse over its page rank. Google made this possible through its iconic toolbar. Ironically page rank lost its appeal, especially when Google didn’t pay heed to add changes over its page rank. It didn’t even extend its support to other browsers for displaying page rank. This made many webmasters and website managers to think that Google’s page rank is currently in an inactive state. Google has last updated its page rank way back in Feb 2013.

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The latest page rank update will surely be a tough nut to crack for webmasters. Promotional skills will be tested since Google now keenly stresses upon getting appropriate results for its searchers. Now it’s imperative for webmasters to link with high page rank websites, build and sustain high quality back-links and regularly develop, share and promote fresh and unique content.

Under current scenario, having a better page rank would surely benefit the rankings and get positive signals to websites and blogs. But this is only possible if all the above mentioned activities are exercised repeatedly by the webmasters. With time the arena of search marketing has undergone many changes making digital promotions all the more complex.

Twitter Poked Again, Apple Inc Acquires Social Analytics Giant Topsy

All leading tech magazines, corporate journals and industrial news surely see Apple Inc. as their most favored child. Be it Apple’s innovation, its elite technology or its lifestyle products; all have gained mammoth applause and recognition from consumers across the world. However Apple never does this alone; it has followed a pattern of investing heavy stakes on smaller and medium scale tech firms. Doing this allows Apple to use new and unique ideas for its long run product benefits. Apple is in news again and this time for bagging the biggest social media deals of all time with the social analytic firm Topsy Labs Inc. The deal amounts for booty of more than $200 million.

Topsy a former Twitter partner is known for its expertise on analyzing global conversions for the social media site. Topsy made news with “Fire-hose”, the service through which Topsy accessed bulk array of tweets happening since the year 2006. Average Tweet counts if done today accounts for 500 million tweets per day. Topsy also allowed tracking tweets via their geographical locations, becoming the first one to offer such facility. As of now new goals for Topsy are still in dark but Industry experts predict that Topsy insights can prove gold mine for Apple’s music tool the iTunes media store and its advertising platform called the iAd. Topsy can even help Apple supervise the social-media buzz happening for its consumer products.

Topsy can also be used to enhance features on an iPhone or an iPad. It can readily revive Apple’s Siri voice assistant program which runs over an iPhone and an iPad.  The experts even see the Topsy deal as an act of Apple to cover its previous failures to gain attention of the social-media world. Recently Apple had to close down its music sharing service called “Ping” because it never really matched the users’ expectations and received negative response on social platforms. But Apple seems to be optimistic and is keenly interested in gaining some serious social flux. Hence acquiring Topsy is considered as a major leap for Apple in the world of social-media.

Prepare Well For 2014 SEO As Google Turns A Tough Referee!

Can you guess one similarity between functioning of climate and the way Google operates? Still guessing? Don’t stress your brains much. One major thing common among them is “Change”. Yes, Google constantly carries out alterations over its patented search algorithms and frequently pops out product updates. This year Google was on its toes, bringing about major changes with Penguin and Panda updates, masking the keyword data and the very latest one, Hummingbird update.

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What’s The Fuss About The Hummingbird Change And How Would It Affect The World Of SEO?

Here we are once again on the offset that marks a huge change in Google Search Algorithm, wondering how it will impact the world of SEO and the way we, as internet marketers who sincerely believe that we deserve to rank highly, try to please Google.

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Do You Have Any Suggestions For The New Webmaster Tool? – Share it with Google!!!

This new year, make room for some breakthrough tools and cool add-ons for Google products. The Search giant has deliberately worked on enhancing performance for its famous paid and free tools used online. The latest to be Google’s radar is its free webmaster tool. As it has been always even this time “improving user satisfaction” has been Google’s focal point, with company’s Web-Spam head himself trying to gather opinions from internet users and webmasters worldwide for features to be integrated over the new Webmaster Tool Google is coming up with.

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