Category Archives: News

Google launches YouTube for Kids: It cannot get any better!

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YouTube for kids will serve content that is appropriate for kids

PHOTO: www.thevideoink.com

Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children!

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AdWords call-only campaign: A new reason for mobile marketers to rejoice

AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create ads.”

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With the new option, you can bid for phone call clicks while otherwise you have to bid for clicks to your website. Instead of taking the user to the landing page, user is directed to their dial pad on clicking the ad. The “call-only” unit appears when you opt for “search network only” type. The ad hence appears on Google Search and partner networks; however you have an option to opt out the latter.

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Legacy contact answers “what happens to my facebook account when I die?”

Facebook has added one more feather to its awesomeness cap. The social networking site is now giving users an option to decide what happens to their facebook accounts when they bid goodbye to this life. The feature is named “legacy contact” and it appears in the Security settings menu. You will be able to choose a facebook friend who will be able to change your header image and profile when you die. Users can also choose to have your account deleted when they die.

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What Amazon Must Learn from Flipkart’s Flop Show?

Flipkart-Big Billion Day

The Big Billion Day, touted as “India’s biggest ever sale” by Flipkart, turned out to be a major embarrassment as most of its customers were left stranded midway with incomplete transactions and out-of-stock messages, provoking a tsunami of negative feedback flooding social networks and consumer forums belittling the Indian ecommerce sensation before its competitors.

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Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users

Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR.

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Google Aims at Helping Small Businesses with New Panda Update

Google Panda was initially launched in February 2011 as Google’s algorithmic response to poor quality and duplicated content sites which had gained high rankings in the search results.

New Panda Update

Image courtesy: ewcn.org

Due to this Panda algorithm the small businesses were particularly the most affected. It greatly decreased their search visibility when compared to larger or well-known brand sites which Google seemed to favor more. One such example is for product related searches where sites like eBay and Amazon or other large retailers dominate the search results and smaller sites from the same niche can’t compete even if they offer good prices or better services.

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