Category Archives: Digital Marketing

Think About What the User is Going to Type

Wooing Google is more difficult than wooing an impassive sweetheart. You have to be on your feet with your catchphrases or the whole venture might turn out to be an unrequited love.

Just think of the disappointment you then have to face. For your blog or website to be crawled by Google, the content that goes in has to have certain keywords that your users usually type in to conduct a Google search. So, it is in your best interest that you put in that extra effort to think about what the user is going to type.

 

Now imagine that your user has entered an extensive library and the book that they are looking for is not referenced. How do you they that the library has it? And if they are never going to get their hands on it, how do they know what’s inside? The presence of the book makes no difference to them and they happily go on living, completely ignorant of the value the book might have created for them. You (your website/blog) are the book in the story and unless you have a high ranking on Google your presence is as good as your absence.

How to adequately optimize your website content?

Creating SEO friendly content is no rocket-science but experts will tell you that there are rules to play the game. Google will always be several steps ahead of you. Stuff your content overtly with keywords and it will smell the fish from far away. Do it less than optimal and the tricky Google crawlers (software used to find and reference websites) will conveniently look past your web page.

Weaving neat, well-optimized SEO content is as actually as much art as it is science. There are a couple of sweet spots, and they are your headers and sub-headers. Using relevant keywords there does not only help you enhance keyword saturation bit also gives your reader a fair idea of what your content is about.

Adorn your content carefully with clandestine keywords but don’t stuff them together. Spread them evenly, like butter on your bread, and lure Google with a greasy charm to better rank your website. As far as the keyword density is concerned, it should be between 1 to 2 percent of the total word length. This is to say that you can use 5-10 keywords in 500-word content.

To sum it up, keep your user at the centre of your SEO strategy and adjust your content to the little tips and tricks, and watch Google fall for your advances. Nothing makes you feel better when Google pampers you back with a top ranking in its search results, trust me on this.

Top 7 Digital Marketing Trends in 2017

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The digital marketing world has become more volatile than ever. Over the last couple of years, we have witnessed a phenomenal change in the way organisations interact with their target audience and market their brands. The constant advancement in the technology, coupled with the increasing number of internet users every year, the digital world has become an extremely maddening place. Not only is it evolving, it is evolving at a skyrocketing pace!

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Google launches YouTube for Kids: It cannot get any better!

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YouTube for kids will serve content that is appropriate for kids

PHOTO: www.thevideoink.com

Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children!

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AdWords call-only campaign: A new reason for mobile marketers to rejoice

AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create ads.”

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With the new option, you can bid for phone call clicks while otherwise you have to bid for clicks to your website. Instead of taking the user to the landing page, user is directed to their dial pad on clicking the ad. The “call-only” unit appears when you opt for “search network only” type. The ad hence appears on Google Search and partner networks; however you have an option to opt out the latter.

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The 3 Most Common Landing Page Optimization Mistakes

A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly designed and written to work with the trigger.

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Hold on! Google Wants Your Websites to Be More Mobile Friendly Than Ever

If you thought having an optimized website just for a desktop is well enough, think again!! It’s not something which shall impress Google. Google has added many feathers to its hat. The Search giant is no longer just restricted to the desktop industry. With sound technical skills and a new outlook it has entered the domain of Smartphones and mobiles. Google is hence, not new to the colossal buzz which people have about gadgets.

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Street Smartness in Guest Blogging Can Pull Your Website Down

Google today is a major search giant because of its “user-centric” approach, chiefly when it comes to functioning of its patented search engine. Google tries hard to provide quality results and get relevant information for its worldwide users. Hence it regularly has to make changes to its search algorithm causing unrest to both, the SEO community and webmasters across the world. Anyone acting smart with Google is wacked either with a Penguin, a Panda or the very new Hummingbird update.

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Attention SEOs: Pagerank Toolbar Can No Longer Be Ignored

After staying inert for almost ten months, Google Toolbar has recently made revisions to its Page Rank value. This move has got mix response from webmasters around the world. Especially because comments and views shared on social media by Google experts revealed that the search giant was in no mood to have any Toolbar alterations for this year. And if they were to happen, they would happen by the coming New Year.

Right from start, Google has helped the internet users track relevance of a webpage by allowing them a glimpse over its page rank. Google made this possible through its iconic toolbar. Ironically page rank lost its appeal, especially when Google didn’t pay heed to add changes over its page rank. It didn’t even extend its support to other browsers for displaying page rank. This made many webmasters and website managers to think that Google’s page rank is currently in an inactive state. Google has last updated its page rank way back in Feb 2013.

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The latest page rank update will surely be a tough nut to crack for webmasters. Promotional skills will be tested since Google now keenly stresses upon getting appropriate results for its searchers. Now it’s imperative for webmasters to link with high page rank websites, build and sustain high quality back-links and regularly develop, share and promote fresh and unique content.

Under current scenario, having a better page rank would surely benefit the rankings and get positive signals to websites and blogs. But this is only possible if all the above mentioned activities are exercised repeatedly by the webmasters. With time the arena of search marketing has undergone many changes making digital promotions all the more complex.