Archive | Digital Marketing

16 March 2017 ~ 0 Comments

Top 7 Digital Marketing Trends in 2017

The digital marketing world has become more volatile than ever. Over the last couple of years, we have witnessed a phenomenal change in the way organisations interact with their target audience and market their brands. The constant advancement in the technology, coupled with the increasing number of internet users every year, the digital world has […]

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26 February 2015 ~ 0 Comments

Google launches YouTube for Kids: It cannot get any better!

YouTube for kids will serve content that is appropriate for kids PHOTO: Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children! Even though the news was reported in March 2014, […]

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24 February 2015 ~ 0 Comments

AdWords call-only campaign: A new reason for mobile marketers to rejoice

AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create […]

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23 February 2015 ~ 0 Comments

5 Top Penguin Algorithm Myths Busted!

  Algorithms and penalties have always been the nightmares for SEOs. Certain myths about them make it a jigsaw puzzle that is difficult to solve. Here we list 5 top myths about penguin algorithm. Pay attention, you may also find traces of how to go about dealing with the Algorithm as you read on.  Myth […]

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19 February 2015 ~ 0 Comments

Twitter-Google deal: What does it signal?

Image courtesy: It is official that Twitter has cut a deal with Google to give access to its full stream of tweets. The news was announced on Tuesday, last week by the CEO of Twitter, Dick Costolo. By giving access to its firehose, Twitter gets a farther reach to users who are not yet […]

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06 February 2014 ~ 0 Comments

The 3 Most Common Landing Page Optimization Mistakes

A landing page, as the name implies, is any page on a website where a visitor lands after deliberately being sent there through some sort of trigger such as a Facebook Ad, Banner Ad, an AdWords Ad, etc. Landing pages are generally used in targeted marketing campaigns, driving traffic to a page which is particularly […]

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25 December 2013 ~ 2 Comments

Hold on! Google Wants Your Websites to Be More Mobile Friendly Than Ever

If you thought having an optimized website just for a desktop is well enough, think again!! It’s not something which shall impress Google. Google has added many feathers to its hat. The Search giant is no longer just restricted to the desktop industry. With sound technical skills and a new outlook it has entered the […]

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24 December 2013 ~ 0 Comments

Street Smartness in Guest Blogging Can Pull Your Website Down

Google today is a major search giant because of its “user-centric” approach, chiefly when it comes to functioning of its patented search engine. Google tries hard to provide quality results and get relevant information for its worldwide users. Hence it regularly has to make changes to its search algorithm causing unrest to both, the SEO […]

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13 December 2013 ~ 2 Comments

Attention SEOs: Pagerank Toolbar Can No Longer Be Ignored

After staying inert for almost ten months, Google Toolbar has recently made revisions to its Page Rank value. This move has got mix response from webmasters around the world. Especially because comments and views shared on social media by Google experts revealed that the search giant was in no mood to have any Toolbar alterations […]

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09 December 2013 ~ 1 Comment

Did you hear it? Google grows its appetite for content!

After gripping its noose over spamming and link quality Google has grown its appetite for words. Brief articles are slowly dying in their impact as Google now favors a deep topic research. It shouldn’t surprise you since Google is super quick in rolling out new updates with quick succession. The year saw Google taking some […]

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