15 April 2014 ~ 0 Comments

Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users

Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR. While the active monthly app users of Facebook have shot up to […]

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07 April 2014 ~ 0 Comments

5 Tips for Increasing Your Business Connections on LinkedIn

LinkedIn is a professional networking site unlike Facebook, Twitter and other such sites which are social media networks. It is a platform for engaging with other professionals socially and not broadcasting your marketing message. While using LinkedIn with the aim of increasing business connections it is better to focus on meaningful engagement and conversation with […]

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02 April 2014 ~ 0 Comments

Google Puts an End to Its Controversial Banner Ads Experiment

Google has finally put an end to its latest test involving large brand banner ads on Google.com. Google’s head of search, Amit Singhal announced this news at a recent event held at Search Marketing Expo West in California. He said that Google will no longer display controversial banner ads in its search results. SMX West […]

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26 March 2014 ~ 0 Comments

Google Aims at Helping Small Businesses with New Panda Update

Google Panda was initially launched in February 2011 as Google’s algorithmic response to poor quality and duplicated content sites which had gained high rankings in the search results. Image courtesy: ewcn.org Due to this Panda algorithm the small businesses were particularly the most affected. It greatly decreased their search visibility when compared to larger or […]

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26 March 2014 ~ 0 Comments

WhatsApp Deal: What’s in it for Facebook?

Facebook recently made an outrageous $19 bn dollar deal with WhatsApp. This came as a surprise to the marketers across the world and is perhaps the biggest data acquisition ever witnessed in the era of the internet. Image courtesy: www.figment.pl Now along with Instagram and Paper, Facebook has gained access to another spring of information […]

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22 March 2014 ~ 0 Comments

LinkedIn re-imagines the way users connect

Looks like LinkedIn has taken some inspiration from the song “These Are the People in Your Neighborhood” by announcing the launch of the new ‘People You May Know’ page on the popular networking site. The all new page makes things easier for the users by expanding one’s professional network and bringing all the invitations and […]

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14 March 2014 ~ 0 Comments

Google’s New Algorithm Targets Top Heavy Advertisements

Google has done it yet again. And this time it has updated its page layout algorithm, which downgrades the rankings of web pages which are considered to be “top-heavy” with ads. This includes web pages with too many ads “above the fold” and at the top of the page, and also the pages which have […]

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05 March 2014 ~ 0 Comments

What SEOs should know about building links in 2014?

If you thought that link building was dead, then well, you’re probably wrong. It is very much alive and is still as meaningful and valuable as it was, and yes, it still works. It is just that Google has finally taken steps to prevent crappy links from being valued in its algorithm. Because of this, […]

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04 March 2014 ~ 0 Comments

How Google Taught Itself the Rules

There are plenty of websites out there who use unfavorable SEO tactics in order to rank better on search engines and Google too, is no exception. Google is certainly not following the best practices it has laid out for other websites. Considering the fact that it had to penalize itself over and over again, it […]

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21 February 2014 ~ 0 Comments

Twitter rolls out Facebook-ish layout

Twitter is apparently testing out a new profile redesign which somewhat resembles Facebook. The revamped tweet stream is also a different approach from its signature look. The new redesign has put more focus on photos and content cards. Just like Facebook, Twitter is giving users’ header photos a lot more space while shifting the profile […]

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