Wooing Google is more difficult than wooing an impassive sweetheart. You have to be on your feet with your catchphrases or the whole venture might turn out to be an unrequited love.
Just think of the disappointment you then have to face. For your blog or website to be crawled by Google, the content that goes in has to have certain keywords that your users usually type in to conduct a Google search. So, it is in your best interest that you put in that extra effort to think about what the user is going to type.
Now imagine that your user has entered an extensive library and the book that they are looking for is not referenced. How do you they that the library has it? And if they are never going to get their hands on it, how do they know what’s inside? The presence of the book makes no difference to them and they happily go on living, completely ignorant of the value the book might have created for them. You (your website/blog) are the book in the story and unless you have a high ranking on Google your presence is as good as your absence.
How to adequately optimize your website content?
Creating SEO friendly content is no rocket-science but experts will tell you that there are rules to play the game. Google will always be several steps ahead of you. Stuff your content overtly with keywords and it will smell the fish from far away. Do it less than optimal and the tricky Google crawlers (software used to find and reference websites) will conveniently look past your web page.
Weaving neat, well-optimized SEO content is as actually as much art as it is science. There are a couple of sweet spots, and they are your headers and sub-headers. Using relevant keywords there does not only help you enhance keyword saturation bit also gives your reader a fair idea of what your content is about.
Adorn your content carefully with clandestine keywords but don’t stuff them together. Spread them evenly, like butter on your bread, and lure Google with a greasy charm to better rank your website. As far as the keyword density is concerned, it should be between 1 to 2 percent of the total word length. This is to say that you can use 5-10 keywords in 500-word content.
To sum it up, keep your user at the centre of your SEO strategy and adjust your content to the little tips and tricks, and watch Google fall for your advances. Nothing makes you feel better when Google pampers you back with a top ranking in its search results, trust me on this.