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Think About What the User is Going to Type

Wooing Google is more difficult than wooing an impassive sweetheart. You have to be on your feet with your catchphrases or the whole venture might turn out to be an unrequited love.

Just think of the disappointment you then have to face. For your blog or website to be crawled by Google, the content that goes in has to have certain keywords that your users usually type in to conduct a Google search. So, it is in your best interest that you put in that extra effort to think about what the user is going to type.

 

Now imagine that your user has entered an extensive library and the book that they are looking for is not referenced. How do you they that the library has it? And if they are never going to get their hands on it, how do they know what’s inside? The presence of the book makes no difference to them and they happily go on living, completely ignorant of the value the book might have created for them. You (your website/blog) are the book in the story and unless you have a high ranking on Google your presence is as good as your absence.

How to adequately optimize your website content?

Creating SEO friendly content is no rocket-science but experts will tell you that there are rules to play the game. Google will always be several steps ahead of you. Stuff your content overtly with keywords and it will smell the fish from far away. Do it less than optimal and the tricky Google crawlers (software used to find and reference websites) will conveniently look past your web page.

Weaving neat, well-optimized SEO content is as actually as much art as it is science. There are a couple of sweet spots, and they are your headers and sub-headers. Using relevant keywords there does not only help you enhance keyword saturation bit also gives your reader a fair idea of what your content is about.

Adorn your content carefully with clandestine keywords but don’t stuff them together. Spread them evenly, like butter on your bread, and lure Google with a greasy charm to better rank your website. As far as the keyword density is concerned, it should be between 1 to 2 percent of the total word length. This is to say that you can use 5-10 keywords in 500-word content.

To sum it up, keep your user at the centre of your SEO strategy and adjust your content to the little tips and tricks, and watch Google fall for your advances. Nothing makes you feel better when Google pampers you back with a top ranking in its search results, trust me on this.

5 Effective Ways to Increase Social Media Traffic without Ads

Are you doing the social media promotions after listening to its hype? Do you feel lost in the maze of analyzing the responses? Are you too young a start-up to invest in paid advertisements? Don’t let your ambitions let loose for such a tiny milestone in your pathway. Paid ads are not the only form of generating traffic on your websites; it’s just the tip of the iceberg.

Here is an assortment of tips to win big by creating social media traffic without spending a penny.

Memory retains the visuals!

What do you remember more clearly a scripted ad or an infographic? Infographic, right? Our brains are designed in such a way that they have the power of retaining visuals better. This human tendency can benefit us in leaving an influential first impression. A demo or a visual explaining the functioning of the products is more likely to confirm the buyer decision in comparison to written ads. Get a creative team onboard and improve traffic on your website with those captivating vibrant visuals.

It’s time for a relationship!

Relationships don’t work without consistent communication and sharing. There is a strong need for businesses to be constantly available for any compliment received or complain rectification that is posted online. 1 out of 3 followers switches to other brands if not entertained on the social platform. Be at the tip of your toes to respond to your customers on the social interface and thereby increase the traffic to your social handles.

Worship the content majesty!

Did you ever think that you lost the connect mid-way while reading an article? If the connect vanishes your blogposts would lose all the traffic. As much as building a customer relationship is important, creating content that engages them is equally crucial. Content must be quick-witted, engaging and packed with relevant information in a humorous interactive manner. The content needs to be weaved in such a way that instantly connects to your target group and keep them wrapped up with you.Let us go hunting for a witty content champ for you!

Get the business in order!

Winston Churchill has rightly said, ‘If you fail to plan, you plan to fail.’ Knowing the importance of connecting with your consumers through content, we would want you to take into consideration the precedence of recreating this connects consistently. It’s obligatory for you to design the rulebook determining the hourly, daily and monthly schedules of posts that go up on your each social platform. This methodical approach of working will help you increase the traffic to your websites as well analyze the success of each one. Let the game plan begin!

Master the art of hashtagging!

You say a word and it becomes a hashtag. Hashtags are as trending as the ribbed pair of jeans. They span across all social media handles like Twitter, Facebook, Instagram, Google+ and many more. Hashtags make your social updates more discoverable. However, cluttering the social posts with them would turn off a few customers. This is not to scare you, but an advice to strategically use this dagger of hashtags. You can exploit this opportunity to the fullest to boost your web traffic by getting hold of a couple of trendy hashtags. Driving sign ups through social media posts is one hell a task. Ads are important to get the traffic, but surely not the only source to get it. These small tweaks to your social media plans would definitely save your money and facilitate higher ROI. Gets the influx flowing!

5 reasons Every Business needs a Digital Marketing strategy

In that phase where you have worked your fingers to bones but you end up with no considerable after effect. You would linger around thoughts in order to understand, what is it that went wrong? What did you miss out on during the execution? Hold your thoughts; let us help to pull you out of the puzzler. Unless obligations and targets are made,
there are only hopes and no significant plans. A lack of concrete digital marketing strategy hampers the output of any marketing activity undertaken.

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Digital marketing has taken roots more like a fad rather than being a planned set of actions.More than 50% of the companies tangled into the digital marketing web function without an agenda. Not to make your blood run cold, but planning is an essential element for a successful digital marketing strategy.

Let us understand the 5 vital key points that make strategizing digital marketing a pre-requisite.

Get the magnetic needles working!

Why are my promotional campaigns not getting converted into footfalls? Why the social media campaigns did not create brand awareness? This is that particular stage where your future plans lead to a foggy path. Do not have the jitters. Set the ground rules and precise targets. Decide the platforms to be used to run the campaigns. This would give your game plan a direction to work for and you would be able to quantify it effectively.

Optimum resource allocation

Working without a plan is like flushing fresh water. Resources, especially for start-ups, are a limited stockpile. The resources flow in a cycle. If there is no strategy for the digital marketing activities of your business, you might end up wasting the reserves. Judiciously strategize and allocate the resources, understand the response patterns and re-strategize if required. This would avoid desolation of resources and would be put to the best usage possible.

Dodging the duplication

Digital marketing is a complex maze-run. Investments are as important as the resources put to use. Different sectors of business work on different genres of digital marketing. This could lead to overlapping of the work carried out, thereby, culminating a duplication and hence wastage of resources. An effective digital marketing strategy would differentiate diverse work responsibilities without duplications and coinciding campaigns and outcomes.

Find your bull’s eye

Are your social media campaigns not reaching the right masses? Unable to identify who your real customers are? This particular juncture occurs when there is a shortfall of solid strategic moves. A strategy can help your business to locate the correct audiences and map their psychography for you. This would help you to plan your further strategies taking these observations into considerations. An effective strategy plan gets you genuine customers.

Count your blessings

Success is derived from the return on investment earned. While getting acquainted with the target audience, it will also interest you to know that its conversion in leads is all the more crucial for your business. The digital marketing is becoming a number gamble. Quantification of the activities and their respective yields makes the success of digital marketing strategy and its genres like SEO, SMO, PPC, AdWords etc. measurable. Every strategy must involve success amplification as it forms the substructure for the future strategies.

The precedence of a strategy while using digital marketing for your business would be appreciated by now. In this era of spontaneity, innovation and creativity to win the race against the clock only an explicit strategy would come for your rescue. Get the puzzler off your focus and begin crafting your business strategy.

Top 7 Digital Marketing Trends in 2017

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The digital marketing world has become more volatile than ever. Over the last couple of years, we have witnessed a phenomenal change in the way organisations interact with their target audience and market their brands. The constant advancement in the technology, coupled with the increasing number of internet users every year, the digital world has become an extremely maddening place. Not only is it evolving, it is evolving at a skyrocketing pace!

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Google launches YouTube for Kids: It cannot get any better!

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YouTube for kids will serve content that is appropriate for kids

PHOTO: www.thevideoink.com

Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children!

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AdWords call-only campaign: A new reason for mobile marketers to rejoice

AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create ads.”

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With the new option, you can bid for phone call clicks while otherwise you have to bid for clicks to your website. Instead of taking the user to the landing page, user is directed to their dial pad on clicking the ad. The “call-only” unit appears when you opt for “search network only” type. The ad hence appears on Google Search and partner networks; however you have an option to opt out the latter.

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Legacy contact answers “what happens to my facebook account when I die?”

Facebook has added one more feather to its awesomeness cap. The social networking site is now giving users an option to decide what happens to their facebook accounts when they bid goodbye to this life. The feature is named “legacy contact” and it appears in the Security settings menu. You will be able to choose a facebook friend who will be able to change your header image and profile when you die. Users can also choose to have your account deleted when they die.

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What Amazon Must Learn from Flipkart’s Flop Show?

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The Big Billion Day, touted as “India’s biggest ever sale” by Flipkart, turned out to be a major embarrassment as most of its customers were left stranded midway with incomplete transactions and out-of-stock messages, provoking a tsunami of negative feedback flooding social networks and consumer forums belittling the Indian ecommerce sensation before its competitors.

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