Google’s recently launched AdWords Keyword Planner replaces the AdWords Keyword tool by drastically changing the way keyword research is done for paid search marketing. The new keyword planner simplifies the whole process of keyword research thus making the paid search marketers’ lives much easier.
AdWords Keyword Planner’s heart lies in keyword volume, which is important to both paid and organic search. The Keyword tool was based on a single interface to accept and return keyword data and the choices that the keyword planner gives to marketers are as follows:
Feature 1 – Search for keyword and ad group ideas
Though this might look like the old wine in new bottles, it is much more efficient than the old keyword tool. This page is in its most simplified formats especially for the beginners use. On entering a keyword phrase, the landing page URL and/or AdWords category, the Keyword Planner suggests potentially relevant keywords. The keywords are accompanied by the average number of times they have been searched for in a month, their competitive scores and the Average Cost Per Click. The keyword and ad group ideas report can be modified much easily with an interface that doesn’t call-for an entire page to load. The content ‘refresh’ happens quickly whether it is to include or exclude certain words, to adjust targeting, apply keyword filters or to modify the search. If you are in search of new keywords with AdWords, this is the only option available. The other two options mentioned below provides data only for the keywords that are mentioned by the users and does not give any additional keyword ideas.
Feature 2 – Enter or upload keywords to see how they perform
This tool gives you the avg. monthly searches, competitive score and average CPC for the keyword phrases that you enter. You also have an option to upload the keywords if they are in the permitted formats. On clicking “Get search volume” you’ll get the average monthly searches, competition and CPC sans any keyword ideas. On clicking “Get estimates” you will get the daily estimates of clicks, impressions, average position and cost.
Feature 3 – Multiply keyword lists
Here you can multiply the keyword lists to get estimates. This option comes in handy when you are running against the clock. As given below, you can give the phrases that are to be matched with the ‘tails.’ E.g., Giving “Online Shopping” in the first list and “toys” and “frocks” in the second list gives you the result for “online shopping toys” and” online shopping frocks.” A time-saver indeed! Isn’t it?
The SEO experts who are used to using the old keyword tool would be using the “search for keyword and ad groups idea” to get the keyword ideas. There are tricks that SEO experts have started using to get more number of keyword ideas. Well, you’ll have to play around a bit out there to understand what tricks can get you more ideas!
Do you have anything more to add about the new AdWords Keyword Planner? Do you have any concerns in using it? Please leave your thoughts below.