Google recently announced a praise-worthy report that will let the digital marketers to optimize and analyze organic and paid search traffic in Adwords. Thus SEO and PPC reports now come on one platter wherein you need not go to Google Analytics or Webmaster Tools to check them separately.
Adwords blog states that with the new paid & organic reports addition, marketers can discover additional keyword, optimize presence on high value queries and measure the changes holistically. i.e,
- The report can be used to find potential keywords for organic SEO where there are no additional ads for your keywords
- The report can be used to improve the presence in paid results and to monitor high value queries for organic results.
- As the website improvements or “bid, budget or keywords” changes on AdWords impact the “paid, organic or combined traffic,” the report can be easily accessed on the new feature.
How does it work?
It works when you link your adwords account to your webmaster tools account, provided you are the verified owner or you have permission to access the webmaster tools account.
Google explaining the paid & Organic feature:
Let us hope that the new addition to AdWords will help us in understanding the interaction between paid and organic search easily and comprehensively.
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