You don’t need a statistics to understand how the use of smart-phones is growing like weeds. Just count the number of people in your immediate circle of family and friends who have possessed a new smart phone in the gone months. And how many of them still use their desktops to search for the nearest pizza delivery or to book a movie? Very few?
Now is the perfect time to re-energize your website with the ‘mobile-gen’ styling and run the ‘optimization’ race with the others. This journey can be challenging, yet interesting. If you are on your way to optimize your site for mobile search, these are the nine things you must be aware of:
1. The search trend of the mobile users
This is not a rocket science. Mobile users search using short keywords than the long tail ones. Agreed that today’s mobiles are trendy and handy, but the fact is, whether it is the tangible key pad or virtual key pad, they are not so comfortable to type when compared to your desktop keyboard. So, users try to limit their search terms to one or two words. Well, what does that mean to you? Optimize short key phrases!
2. One in three searches are local searches on mobile
Statistics show that when compared to desktop searches, 66% of the mobile searches are local. This implies that people use mobile search mainly to find things around them. E.g, if a user based in Mumbai wants to find an seo agency, he might search for seo Mumbai rather than searching for seo services company in India. This being the general trend, it becomes important to pay more attention on increasing the ranking for local search keywords.
3. Does your niche involve current data? They are in high demand!
In the sectors like sports, government and finance, current data or updates are of high relevance. User who are interested or in some way the stake holders of these sectors, search with issue-related keyword phrases. You must have the mobile version of your site up and running in order to deliver to their queries. If not, you are missing a lot of your prospects. It is advisable to have both the desktop and mobile version of your website up to speed as that would give your site the maximum traffic.
4. Submit your website on mobile platforms
It is important to promote the mobile version of your site by submitting it on mobile search engines, mobile directories and portals. Being present on such platforms along with the search engines like Google and yahoo, will help in driving more traffic to your website. It is more likely that the mobile user search for your service on a popular portal than on a classic search engine. E.g, if you are optimizing the site of a supermarket, submitting your website on popular portals and directories for
supermarkets will help you get more traffic.
5. Why is mobile sub-domain better than Google transcode
When you transcode your site form classic HTML to mobile HTML using Google’s configuration tool, you may not always be able to give a pleasing experience for the user. The images and content might not look great when using this tool and thus it would be better to go for a mobile sub-domain.
This can be done by developing sub domain txt files. This is an important factor for indexing. With a distinct URL you can prevent the mobile optimization from interfering your website’s classic optimization.
6. Long pages work less on mobiles
It is indeed advisable that the mobile version of your website has short and snappy content as mobile users mostly don’t read a lot of your content. This doesn’t mean that you should ignore your keywords. Keywords are very important though they shouldn’t be over-used as it would upset the search engines. Precise, keyword rich content does call for good content writing skills. Why worry when there are professionals to help you!
7. Create an app if you are into e-commerce
Creating an app will get you many repeat visitors as with apps the users wouldn’t face the problem of slow loading page. Slowness of your website can be a villain as it will irritate the site visitors and you might end up losing them forever.
8. Top ten on desktop is top 3 on mobile
If you have been concentrating on reaching the top ten on desktop searches, for mobiles, you need to try even harder and reach the top 3. Mostly, the results that come in one page on desktop appear in three or more pages on mobiles. Users are not very fond of scrolling down or clicking ‘next’. Thus you must not target anything less than 3rd rank while optimizing for mobile search.
9. Push the “test” button on!
Test the mobile version of your site on various mobile devices and browsers to ensure that it works fine with all of them.