Algorithms and penalties have always been the nightmares for SEOs. Certain myths about them make it a jigsaw puzzle that is difficult to solve. Here we list 5 top myths about penguin algorithm. Pay attention, you may also find traces of how to go about dealing with the Algorithm as you read on.
Myth #1: Penguin means penalty
Many SEOs consider Penguin algorithm update to be the same as manual penalty. While both can cause a downturn in your website rankings there is a drastic difference between the two. Google describes penalty as a manual action taken against a site. It is when a living and breathing human being representing Google manually takes an action against a website for violating webmaster guidelines. When your website is hit by an algorithm, you should know that your site has not been singled out by Google to impose a penalty. Penguin algorithm affects all websites that follow spam tactics like link exchange, keyword stuffing etc.
Myth #2: A reconsideration request is the way to go.
Yes, it a way to go for manual penalties. But the case is different with Penguin. You do not have an option to submit a reconsideration request when your website is impacted by Penguin algorithm.
Myth #3: Not notified; it is not Penguin
While you will be notified for manual penalties by Google, it doesn’t work so when your website is hit by Penguin algorithm. Websmaster tool will not notify that the rankings for website have gone down due to the change in algorithm. However, recovering from the affects of Penguin algorithm would require you to follow a process that is similar to recovering from manual penalties.
Myth #4: Nothing but manual link removal solves the problem
Google recommends that every possible spammy link is removed prior to resorting to the disavow tool. Links that are not in your control could be removed using disavow tool. However, manual link removal campaigns call for investing in time and resources. Penguin algorithm looks at the percentage of quality links to that of spammy links. Manual link removal may help in removing about 5-10% of low quality links, which may not be worth your investment. So, focus should be on getting more quality links so that the spammy ones reduce drastically in percentage.
Myth #5: Recovering from Penguin’s attack is impossible
Having served various clients with SEO services, we are certain that it is possible to recover from Penguin’s attack. All it requires is experience in dealing with changes in Google algorithms. When hit by Penguin, you must know that the links that you thought were doing well in your website’s favor are no longer your buddies. You should hate them to the core and start fostering original, content-given links. Prominence of the latter will relieve you from Penguin’s shackles.
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