5 reasons Every Business needs a Digital Marketing strategy

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In that phase where you have worked your fingers to bones but you end up with no considerable after effect. You would linger around thoughts in order to understand, what is it that went wrong? What did you miss out on during the execution? Hold your thoughts; let us help to pull you out of the puzzler. Unless obligations and targets are made,
there are only hopes and no significant plans. A lack of concrete digital marketing strategy hampers the output of any marketing activity undertaken. Continue reading “5 reasons Every Business needs a Digital Marketing strategy” »

Top 7 Digital Marketing Trends in 2017

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The digital marketing world has become more volatile than ever. Over the last couple of years, we have witnessed a phenomenal change in the way organisations interact with their target audience and market their brands. The constant advancement in the technology, coupled with the increasing number of internet users every year, the digital world has become an extremely maddening place. Not only is it evolving, it is evolving at a skyrocketing pace!

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Google launches YouTube for Kids: It cannot get any better!

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YouTube for kids will serve content that is appropriate for kids

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Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children!

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AdWords call-only campaign: A new reason for mobile marketers to rejoice

AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create ads.”

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With the new option, you can bid for phone call clicks while otherwise you have to bid for clicks to your website. Instead of taking the user to the landing page, user is directed to their dial pad on clicking the ad. The “call-only” unit appears when you opt for “search network only” type. The ad hence appears on Google Search and partner networks; however you have an option to opt out the latter.

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5 Top Penguin Algorithm Myths Busted!

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Algorithms and penalties have always been the nightmares for SEOs. Certain myths about them make it a jigsaw puzzle that is difficult to solve. Here we list 5 top myths about penguin algorithm. Pay attention, you may also find traces of how to go about dealing with the Algorithm as you read on.

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Legacy contact answers “what happens to my facebook account when I die?”

Facebook has added one more feather to its awesomeness cap. The social networking site is now giving users an option to decide what happens to their facebook accounts when they bid goodbye to this life. The feature is named “legacy contact” and it appears in the Security settings menu. You will be able to choose a facebook friend who will be able to change your header image and profile when you die. Users can also choose to have your account deleted when they die.

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What Amazon Must Learn from Flipkart’s Flop Show?

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The Big Billion Day, touted as “India’s biggest ever sale” by Flipkart, turned out to be a major embarrassment as most of its customers were left stranded midway with incomplete transactions and out-of-stock messages, provoking a tsunami of negative feedback flooding social networks and consumer forums belittling the Indian ecommerce sensation before its competitors.

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Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users

Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR.

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