The digital marketing world has become more volatile than ever. Over the last couple of years, we have witnessed a phenomenal change in the way organisations interact with their target audience and market their brands. The constant advancement in the technology, coupled with the increasing number of internet users every year, the digital world has become an extremely maddening place. Not only is it evolving, it is evolving at a skyrocketing pace!
Continue reading “Top 7 Digital Marketing Trends in 2017” »
YouTube for kids will serve content that is appropriate for kids
Now that’s another revolution from Google. The search giant launched a children’s version of YouTube, which free and has a child-friendly interface. What could be more exciting for the parents of You-Tube-loving children!
Continue reading “Google launches YouTube for Kids: It cannot get any better!” »
AdWords now has a new ad unit that makes mobile ad creation much easier. This is catered towards mobile marketers who are looking for “calls” as conversions. The best part about the feature is the ease in using it while creating an ad. Users can choose “call-only” ad type from the drop down at “create ads.”
With the new option, you can bid for phone call clicks while otherwise you have to bid for clicks to your website. Instead of taking the user to the landing page, user is directed to their dial pad on clicking the ad. The “call-only” unit appears when you opt for “search network only” type. The ad hence appears on Google Search and partner networks; however you have an option to opt out the latter.
Continue reading “AdWords call-only campaign: A new reason for mobile marketers to rejoice” »
Algorithms and penalties have always been the nightmares for SEOs. Certain myths about them make it a jigsaw puzzle that is difficult to solve. Here we list 5 top myths about penguin algorithm. Pay attention, you may also find traces of how to go about dealing with the Algorithm as you read on.
Continue reading “5 Top Penguin Algorithm Myths Busted!” »
Image courtesy: www.wickedreport.com
It is official that Twitter has cut a deal with Google to give access to its full stream of tweets. The news was announced on Tuesday, last week by the CEO of Twitter, Dick Costolo.
Continue reading “Twitter-Google deal: What does it signal?” »
Facebook has added one more feather to its awesomeness cap. The social networking site is now giving users an option to decide what happens to their facebook accounts when they bid goodbye to this life. The feature is named “legacy contact” and it appears in the Security settings menu. You will be able to choose a facebook friend who will be able to change your header image and profile when you die. Users can also choose to have your account deleted when they die.
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The Big Billion Day, touted as “India’s biggest ever sale” by Flipkart, turned out to be a major embarrassment as most of its customers were left stranded midway with incomplete transactions and out-of-stock messages, provoking a tsunami of negative feedback flooding social networks and consumer forums belittling the Indian ecommerce sensation before its competitors.
Continue reading “What Amazon Must Learn from Flipkart’s Flop Show?” »
Facebook has reached a couple of milestones, with having passed about a billion active mobile users. This announcement was made during a recent conference call which was held in March, where CEO of Facebook, Mark Zuckerberg discussed the company’s acquisition of Oculus VR.
Continue reading “Facebook Hits the Bull’s-eye with One Billion Monthly Active Mobile Users” »
LinkedIn is a professional networking site unlike Facebook, Twitter and other such sites which are social media networks. It is a platform for engaging with other professionals socially and not broadcasting your marketing message.
Continue reading “5 Tips for Increasing Your Business Connections on LinkedIn” »
Google has finally put an end to its latest test involving large brand banner ads on Google.com. Google’s head of search, Amit Singhal announced this news at a recent event held at Search Marketing Expo West in California.
Continue reading “Google Puts an End to Its Controversial Banner Ads Experiment” »